02 · KLM Curaçao · 2024
KLM Curaçao Private Boarding
klm-curacao.com — bookable Private Boarding at Curaçao Airport, sold per flight number, plus online appointments for the City Ticket Office.
Disciplines
- Service design
- UX/UI
- Booking & e-commerce
- WordPress
- Front-end engineering
- Multilingual
The problem
Private Boarding is a high-touch service at the Jet Centre Curaçao — personal check-in, on-site customs and immigration, escort to the aircraft — but it was being requested by phone and email. Rates, arrival versus departure legs, child and infant pricing, rental-car pick-up and meal delivery all had to be explained by staff, one traveller at a time. The City Ticket Office had the same problem: walk-ins with no way to reserve a slot.
Approach
We modelled the site on how the operation actually sells: two distinct services, each with its own booking path. Private Boarding is broken down into arrival and departure products tied to real flight numbers (KL733, KL735, KL738-A inbound; KL734, KL736, KL738 outbound), so a traveller books the leg they fly instead of describing it. Round trips are combinable in one cart with the $20-per-adult discount applied at checkout, and lead times and rush fees are stated where the decision is made, not after.
What we built
- Bookable Private Boarding products per flight number for arrival and departure
- Cart and checkout with round-trip combination and automatic per-adult discount
- Transparent rate structure: adults, children under 12, infants, same-day rush fee
- Add-on services — rental-car pick-up and drop-off, parking, meal delivery — with lead-time rules
- Online appointment scheduling for the City Ticket Office alongside walk-in hours
- Departure, arrival, rates and additional-services content in tabbed sections
- Multilingual site with commercial photography of the Jet Centre experience
Outcome
The service sells itself: travellers book the exact leg, see the real price, and add extras before they arrive — while the ground team receives structured reservations instead of an inbox.
Next project
Ronald McDonald House Curaçao>_ open channel
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